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WIN YOUR VERY OWN MEGA MONOPOLY BOARD GAME!

1 March 2008

The new Mega Monopoly game with Elephant and Castle on the board, was produced as a limited edition and only available in the shops until the end of 2007, but for your chance to win one of these sought-after games, just tell us in 100 words or less:

1. What three things do you like best about Elephant and Castle?
2. What three things would you most like to see as part of the regeneration programme?

We're looking for the three entries with the most innovative (but practical) answers to question 2.  Each winner will receive a special edition Mega Monopoly game (to be collected from our offices), plus we'll publish your answers on the website and in the next edition of Quarter magazine .

Post your answers to: 
Mega Monopoly Competition
Elephant and Castle Regeneration Team
Third Floor Coburg House
63-67 Newington Causeway
SE1 6BD

or email your answers to: info@elephantandcastle.org.uk with 'Mega Monopoly Competition' in the subject bar.

*A contact phone number will also need to be included with your entry.

Entries must be received no later than July 31st 2008

£1.5bn Elephant and Castle can be bought for £30

Aspiring property moguls all over the country will be buying hotels and houses in Elephant and Castle this Christmas.

But this particular property boom won't be triggered by the boardroom meetings of chief executives - it will be sparked by families sitting around the table for a game of festive Mega Monopoly.

This year the world's best-selling board game now also comes as an expanded edition called Monopoly, the Mega Edition, and Elephant and Castle is one of eight new places to be included on the board.

The Elephant square sits next to Whitechapel and Old Kent Road, and each one costs just £60 in Monopoly money. Other newcomers include Saville Row and Knightsbridge.

But those who have already played the new game in Southwark anticipate the price rising as the real Elephant develops around them.

Southwark Council's former executive member for regeneration Cllr Richard Thomas, Major Projects Director Stephen McDonald, and two local residents Anne Boyles and Jade Jarrett, 11, enjoyed a game laid out on the floor of the Elephant and Castle Shopping Centre (picture attached).

And although all four players are proud to be on the Monopoly map, in a few years' time they plan to contact Winning Moves - the company behind the expanded game - to get the square shifted from the cheapest brown colour, to the more up-market green or blue.

Cllr Thomas said: "It is fantastic to get on the board, and this really shows that Elephant and Castle is recognised all over the country as an iconic place. But I soon expect the real Elephant to be worth a lot more than the current price tag.

"Our £1.5billion regeneration of the area will turn it into a jewel in the crown of one of the best cities on the globe, and people all over the world will know the Elephant as a fantastic place to live, as well as a square on one of the best-selling board games."

Anne, 84, who has lived in Southwark all her life, has been playing the original game for an impressive 60 years.

She said: "It's quite an achievement to see the Elephant and Castle on the board, and it shows that we really are an up and coming area."

"It's encouraging to see the regeneration work progressing. Every week I see the changes they are making, like at St Mary's Churchyard, which is being turned into a new park."

The £1.5 billion Elephant and Castle regeneration programme is one of the largest schemes of its kind to be undertaken in Europe, covering a total of 170 acres in the heart of London and providing thousands of new homes and jobs.

Monopoly was invented in America at the height of the Great Depression in 1935, but today is sold in 103 countries and produced in 37 languages. It is estimated that around 750 million people have played the game worldwide.